Provide plenty of bright sunlight, but not direct unless it’s a bit of direct morning sun
Water just before the potting mix dries throughout the pot. They are prone to root rot if watered too frequently
Water less often in winter
Fertilize once in spring and once during the summer with an all-purpose organic indoor fertilizer or use a liquid fertilizer every other time you water spring through summer. You can look for one higher in phosphorus to encourage blooms.
Lipstick plants like humidity and will do well near a small diffuser/humidifier or near a window in a humid bathroom
With enough light, this plant can bloom at any time of year featuring bright red blossoms
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